BCBG

BCBG an acronym for the French term Bon Chic, Bon Genre meaning good style, good attitude is the spirit that has built the BCBG Max Azria brand into an international powerhouse. Created 16 years ago by the Tunisian born, Paris-raised, Los Angeles-residing designer Max Azria, BCBG redefined the designer category with a contemporary designer collection at affordable pricepoints.